Skip to content
effecthub

Software review site · checked 10 October 2026

How to get listed on G2

B2B software and services reviews and comparisons

A basic listing on G2 is free. The listing we checked sent its link through the site's own redirect.

Free routeLink observed: Via redirect — routed through the place's own redirect first, not straight to the productTop 10k
Open G2's submit page ↗

At a glance

Free route
Free route

Free product profile: submit the product form, G2's research team verifies eligibility and category, then the vendor claims the profile to edit it; only B2B software or services are listed (B2C and alpha or beta products are not accepted per G2 documentation)

Paid listing from

No paid listing — the free route is the way in.

Review time
  • Free route: verification about 3-5 business days; claim request reviewed within 1-3 business days
Link on a live listing
Link observed: Via redirect — routed through the place's own redirect first, not straight to the product

Routed through the place's own redirect first, not straight to the product. G2 does not say what kind of link it gives.

What we read: https://www.g2.com/products/asana/reviews (Wayback Machine copy of 2026-10-08) - the vendor website is passed through a hidden secure[url] form field on G2's own endpoint, not as a plain outbound <a> link; live pages answer curl with 403

Requirements
  • B2B product or service; B2C, duplicates, extensions or integrations of existing products, and sites that were unreachable at review time are declined.
  • Product website must be reachable for verification.
  • Claim the profile with a business email, LinkedIn, Facebook or Google login to edit it.
Audience, as they state it

3M+ reviews and 100% of the Fortune 500 use G2 (G2 sell.g2.com page) Their figures, not ours.

Popularity

#3,977 in the Tranco top-1M list of 9 October 2026 — Top 10k.

Plans and prices

PlanPriceStated waitIncludes
Marketing programs (reviews, buyer intent, advertising)By quote—price not published; sold through G2's sales team; G2 Buyer Intent, review campaigns and market intelligence per sell.g2.com

How to get listed on G2, step by step

  1. 1Get the kit ready. Name, a one-line tagline, a short description, a square logo, two or three screenshots and your pricing in numbers — the same kit works on every directory.
  2. 2Open G2's submit page. It is at g2.com/products/new.
  3. 3Take the free route, if it fits. Free product profile: submit the product form, G2's research team verifies eligibility and category, then the vendor claims the profile to edit it; only B2B software or services are listed (B2C and alpha or beta products are not accepted per G2 documentation)
  4. 4Check the rules first. B2B product or service; B2C, duplicates, extensions or integrations of existing products, and sites that were unreachable at review time are declined. Product website must be reachable for verification. Claim the profile with a business email, LinkedIn, Facebook or Google login to edit it.
  5. 5Once it is live, check the link. Open your listing, right-click the link to your site and choose Inspect: the rel attribute says whether it is a plain link, nofollow, ugc or sponsored.

What a launch there gets you

A product profile where customers post reviews, with category pages, comparisons and grids used by software buyers. Suits B2B AI software that is released and can collect customer reviews; visibility tools are sold by quote.

  • 16 of the 35 launch platforms and directories whose live listings we read gave a plain link; G2's was marked via its own redirect.
  • By traffic rank it is number 5 of the 27 launch platforms and directories here that appear in the Tranco top-1M list.

G2: the questions founders ask

How much does it cost to get listed on G2?

A basic listing on G2 is free.

Is G2 free?

Yes, with conditions. Free product profile: submit the product form, G2's research team verifies eligibility and category, then the vendor claims the profile to edit it; only B2B software or services are listed (B2C and alpha or beta products are not accepted per G2 documentation)

How long does a listing on G2 take?

Free route: verification about 3-5 business days; claim request reviewed within 1-3 business days.

Does G2 give a dofollow backlink?

G2 does not say. The listing we checked sent its link through the site's own redirect.

What does G2 require?

B2B product or service; B2C, duplicates, extensions or integrations of existing products, and sites that were unreachable at review time are declined. Product website must be reachable for verification. Claim the profile with a business email, LinkedIn, Facebook or Google login to edit it.

Sources

Read on 10 October 2026. Read on G2's own pages; where a fact came from an archived copy or a third-party report, that source is listed too.

Next to the others

G2 is one of 41 launch platforms and directories we checked on the same day, with the same questions.

Compare all 41 →

Places like G2