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Software review site · checked 10 October 2026

How to get listed on Capterra

Software directory with verified user reviews (part of G2 Digital Markets)

A basic listing on Capterra is free.

Free routeLink observed: Not checked — not checked — no live listing we could readTop 10k
Open Capterra's submit page ↗

At a glance

Free route
Free route

Free basic listing requested through a vendor form (name, business email, phone, company size, product name and URL); the form states one request covers Capterra, Software Advice, GetApp and UpCity; pricing details must be supplied and are shown only as a $ to $$$$$ range.

Paid listing from

No paid listing — the free route is the way in.

Review time
  • Free route: Software Advice's vendor FAQ says it can take over six weeks to vet, write and publish a profile
  • Sponsored Profile with Pay-Per-Click: needs approval from a G2 Digital Markets representative
Link on a live listing
Link observed: Not checked — not checked — no live listing we could read

Not checked — no live listing we could read. Capterra does not say what kind of link it gives.

What we read: https://www.capterra.com/p/10000278/Bill360/ (Wayback Machine copy of 2026-08-18) - the 'Visit Website' control is a <button> with no href in the static HTML, so no plain outbound link or rel attribute is visible; live pages answer curl with 403

Requirements
  • Packaged, off-the-shelf software or services (no bespoke software, marketplaces or personal apps)
  • Publicly available with a trial, demo or request-for-info call to action; waitlist-only products are not listed.
  • Beta products allowed with a working website, a public offer and at least one review within the first calendar year.
  • Product name must match the vendor's website; descriptions must be unique, without calls to action or URLs.
Audience, as they state it

Describes itself as part of the world's largest platform connecting millions of in-market software buyers (Capterra vendor page) Their figures, not ours.

Popularity

#5,868 in the Tranco top-1M list of 9 October 2026 — Top 10k.

Plans and prices

PlanPriceStated waitIncludes
Sponsored Profile with Pay-Per-ClickBy quoteneeds approval from a G2 Digital Markets representativefees are per click against a monthly budget; rates are not published; sponsored placements and conversion tracking; also sold as pay-per-lead (Software Advice)

How to get listed on Capterra, step by step

  1. 1Get the kit ready. Name, a one-line tagline, a short description, a square logo, two or three screenshots and your pricing in numbers — the same kit works on every directory.
  2. 2Open Capterra's submit page. It is at capterra.com/vendors/sign-up/.
  3. 3Take the free route, if it fits. Free basic listing requested through a vendor form (name, business email, phone, company size, product name and URL); the form states one request covers Capterra, Software Advice, GetApp and UpCity; pricing details must be supplied and are shown only as a $ to $$$$$ range.
  4. 4Check the rules first. Packaged, off-the-shelf software or services (no bespoke software, marketplaces or personal apps) Publicly available with a trial, demo or request-for-info call to action; waitlist-only products are not listed. Beta products allowed with a working website, a public offer and at least one review within the first calendar year.
  5. 5Once it is live, check the link. Open your listing, right-click the link to your site and choose Inspect: the rel attribute says whether it is a plain link, nofollow, ugc or sponsored.

What a launch there gets you

A product profile with reviews, category listings and comparison pages shared across Capterra, Software Advice and GetApp. Suits B2B and business-facing software that can collect customer reviews; paid visibility is click-based and not priced publicly.

  • By traffic rank it is number 7 of the 27 launch platforms and directories here that appear in the Tranco top-1M list.

Capterra: the questions founders ask

How much does it cost to get listed on Capterra?

A basic listing on Capterra is free.

Is Capterra free?

Yes, with conditions. Free basic listing requested through a vendor form (name, business email, phone, company size, product name and URL); the form states one request covers Capterra, Software Advice, GetApp and UpCity; pricing details must be supplied and are shown only as a $ to $$$$$ range.

How long does a listing on Capterra take?

Free route: Software Advice's vendor FAQ says it can take over six weeks to vet, write and publish a profile. Sponsored Profile with Pay-Per-Click: needs approval from a G2 Digital Markets representative.

What does Capterra require?

Packaged, off-the-shelf software or services (no bespoke software, marketplaces or personal apps). Publicly available with a trial, demo or request-for-info call to action; waitlist-only products are not listed. Beta products allowed with a working website, a public offer and at least one review within the first calendar year. Product name must match the vendor's website; descriptions must be unique, without calls to action or URLs.

Sources

Read on 10 October 2026. Read on Capterra's own pages; where a fact came from an archived copy or a third-party report, that source is listed too.

Next to the others

Capterra is one of 41 launch platforms and directories we checked on the same day, with the same questions.

Compare all 41 →

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