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Launched 2023 · Verified Oct 16, 2026

Wynde

Verified Oct 16, 2026 Active
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Unmoderated user testing on Figma prototypes and live sites, with AI follow-up questions in the session

user testingux researchfigma prototypessurveysFreemium · from $175/mo

Listed on EffectHub ·

Web
Screenshot of the Wynde website
#2639
wynde.io as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model
Freemium
Paid options from
$175/mo
Billing
Monthly

Start is free: 3 tests, 250 responses a month from your own audience, with advanced logic and test variations included. Team is $175/month for unlimited tests, unlimited own-audience responses and up to 5 teammates. Enterprise (branding, SSO, unlimited users) is quoted. Recruiting from Wynde's panel is charged separately at $3 per 5-minute test, which the vendor contrasts with $4-6 at Lyssna and $5 at Maze.

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Overview

About Wynde

Wynde runs unmoderated user research: usability tests on Figma prototypes or live websites, surveys, and asynchronous interviews where the AI reads the participant's answer and asks a contextual follow-up instead of moving to the next scripted question. Sessions come back as screen and video recordings, click paths and heatmaps, and you can recruit from a panel with country and profile filters or bring your own audience. The company is Pathway Research Solutions Ltd of London and the product was called Pathway until the rebrand — pathway.cc now redirects to wynde.io, and the terms of service still use the old name throughout. Panel recruitment is billed per completed test on top of the subscription.

Platforms
Web
API
Not confirmed
Last verified
Oct 16, 2026

Verified sources

  • Unmoderated tests, AI follow-ups, panel targeting, plans and the $3 per-test panel ratewynde.io ↗
  • Operator is Pathway Research Solutions Ltd, company number 14925007, registered in Londonwynde.io ↗
Fact check

Is Wynde legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

TLS certificate
Issued by Let's Encrypt, valid until Dec 31, 2026Seen in our own connection to the site on Oct 16, 2026
Last checked
Oct 16, 2026The site answered
On the market since
2023The vendor's own material, read by us
Operated by
Pathway Research Solutions Ltd, United KingdomOur research, card verified Aug 23, 2026

How we collect these records

Editorial verdict

Pros & cons of Wynde

medium confidence

Wynde covers the same ground as Maze and Lyssna — prototype tests, surveys, heatmaps, a recruitment panel — and competes mainly on price, both on the flat team plan and on per-participant cost. The AI follow-up on open answers is the part that actually changes the output, turning one-line survey responses into something closer to an interview. The free tier is generous enough to run a real study before paying.

Pros

  • Free plan runs 3 tests and 250 own-audience responses a month, including logic and variations
  • AI asks contextual follow-ups on open-ended answers rather than sticking to a fixed script
  • Video, click paths and heatmaps come back per session; mobile recording is included
  • Panel covers 130+ countries with over 400 targeting filters, at $3 per 5-minute test

Cons

  • One flat paid tier at $175/month with a jump straight to quoted enterprise pricing
  • Panel recruitment is a separate cost, so the subscription is not the whole bill
  • No public API and no integrations listed beyond the Figma prototype flow
  • The rebrand is half-finished — the legal terms still say Pathway

Best for

  • Product teams testing Figma prototypes before build
  • Small design teams priced out of UserTesting-tier tooling
  • Studies that need participants from specific countries or profiles

Not for

  • Moderated, live interviews with a researcher in the room
  • Teams that need research data flowing into other systems automatically

Watch out: pathway.cc 301s to wynde.io, so older links, docs and reviews point at a name the product no longer uses.

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