Tray.ai
Verified Oct 15, 2026 ActiveEnterprise integration platform, now positioned around building and governing AI agents and MCP tools.
Listed on EffectHub ·
Pricing
- Pricing model
- Contact sales
No public price list; the platform is sold to enterprise buyers through a sales process.
Use tool ↗About Tray.ai
Tray.ai, rebranded from Tray.io, is an integration and automation platform for enterprise teams, connecting more than 700 applications for workflows spanning marketing operations, RevOps, finance, and IT service desks. Its newer product, Tray Helix, extends the platform toward building AI agents and governing Model Context Protocol tools, adding cost tracking, visibility, and security controls around agent deployments. It is aimed at large organizations already doing complex, multi-system automation rather than individuals wiring up a couple of apps. Pricing isn't published; enterprise buyers go through a sales conversation instead of a self-serve checkout. Customers named on the site include Cisco, Airbnb, FedEx, and Zendesk, and the company is headquartered in San Francisco after starting in London, having raised over $160 million to date.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Product description, Tray Helix positioning, customer list, and the .io-to-.ai rebrandtray.ai ↗
- Founding year 2012 and San Francisco headquartersbuiltinsf.com ↗
Is Tray.ai legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Dec 15, 2017 (8 years ago)Registry record (RDAP), registrar Gandi SAS, looked up Sep 18, 2026
- TLS certificate
- Issued by Amazon, valid until Apr 10, 2027Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2012The vendor's own material, read by us
- Operated by
- Tray.ai, United StatesOur research, card verified Sep 1, 2026
Pros & cons of Tray.ai
Tray.ai is a mature integration platform repositioning around AI agents and MCP governance rather than a new entrant — the 700+ app connector library and named enterprise customers back that up. It is built for organizations already committed to complex automation, not a quick weekend integration between two SaaS tools, and pricing requires a sales conversation either way.
Pros
- Connects 700+ applications, covering most common enterprise SaaS stacks
- Tray Helix adds explicit governance (security, visibility, cost) around AI agent deployments, not just automation
- Long track record — founded 2012 with over $160M raised and named enterprise customers
Cons
- No published pricing anywhere on the site; every plan requires contacting sales
- Aimed squarely at enterprise buyers, which is overkill for simple personal or small-team automations
- The .io-to-.ai rebrand means older reviews and comparisons under the old name may not reflect the current AI-agent focus
Best for
- Enterprises running automation across many departments and systems already
- Teams that need governance and cost controls around AI agents, not just app-to-app syncing
- Organizations with an existing RevOps, MarketingOps, or IT automation practice
Not for
- Solo users or small teams wanting a quick, self-serve integration between two apps
- Anyone needing transparent pricing before a sales call
Watch out: Search results and older reviews still reference Tray.io; the product and pricing conversation now happens under the Tray.ai brand.
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