Overlap
Verified Oct 15, 2026 ActiveTurns long-form video into short clips and posts them across social platforms, billed per view delivered.
Listed on EffectHub ·
Pricing
- Pricing model
- Contact sales
No flat plan; billing is views delivered divided by 1000, times an agreed CPM around 0.50 to 2.50 dollars, capped by a monthly ceiling the customer sets.
Use tool ↗About Overlap
Overlap watches for new long-form video uploads, cuts them into short clips, applies a brand's look, and publishes across TikTok, Instagram, YouTube, X, LinkedIn, Facebook, Threads, Snapchat, and Bluesky without manual editing. Rather than a flat subscription, pricing is outcome-based: a brand sets a monthly spending ceiling and pays a per-thousand-views rate, roughly 0.50 to 2.50 dollars depending on the deal, only for views clips actually generate. It also ships a CLI, API, and Node library for teams folding clipping into their own pipeline. The company behind it, Vastly Inc., is based in the United States and reports over a billion views generated across clients in the past year.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- Product function, supported platforms, and company identityoverlap.ai ↗
- Outcome-based CPM pricing structure and lack of fixed plansoverlap.ai ↗
Is Overlap legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Aug 12, 2021 (5 years ago)Registry record (RDAP), registrar NameCheap, Inc., looked up Sep 14, 2026
- TLS certificate
- Issued by Let's Encrypt, valid until Nov 23, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- Operated by
- Vastly, Inc., United StatesOur research, card verified Sep 1, 2026
Pros & cons of Overlap
Overlap's pay-only-for-views-delivered model is the interesting part — a brand is not stuck paying for a month of clips nobody watched. That only works out well if the underlying clips are actually good, and there is no way to test quality without a sales conversation since there is no self-serve signup or published starting price.
Pros
- Pays only for views a clip actually gets, not a flat seat fee
- Publishes to nine platforms directly, not just export-and-post-yourself
- Offers a CLI, API, and Node library for teams building their own pipeline
Cons
- No self-serve pricing or signup — everything routes through a sales conversation
- No published starting cost, so budgeting ahead of a call is guesswork
- Outcome-based pricing means a viral month gets expensive fast
Best for
- Podcasters and media companies with a backlog of long-form video to repurpose
- Brands that want clips posted across many platforms without a dedicated social team
- Teams that want clipping wired into their own pipeline via the API or CLI
Not for
- Anyone wanting to try it with a credit card and no sales call
- Small creators without the volume of long-form content to justify outcome-based billing
Watch out: The per-thousand-views rate is negotiated per account, so two customers can pay very different amounts for the same volume of views.
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Overlap head-to-head
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