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AI agent layer for online stores that automates merchandising, product copy, and personalized search and recommendations.
Nosto is a commerce personalization platform from a Finland-based company, used by more than 1,500 online retailers including Marc Jacobs and MUJI. Its agentic-commerce layer, built around an AI coordinator it calls Huginn, hands off jobs to specialized agents: one drafts merchandising rules and product copy, another flags underperforming segments and suggests A/B tests, and a shopper-facing set powers natural-language search, image-based search, and a conversational shopping assistant. It connects to Shopify, Shopify Plus, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, and Shopware, and offers an MCP server so external AI tools can query store data. Pricing is not published and requires a sales conversation.
No pricing is published; Nosto requires a demo or sales conversation, and cost likely scales with store traffic or order volume as with other enterprise commerce platforms.
Use tool ↗Nosto's pitch is that a store shouldn't need a merchandiser manually building every recommendation rule: its agents draft the rules, flag opportunities, and handle on-site search, while shoppers get natural-language and image search on top. It's built for mid-size to large stores already running Shopify Plus, Salesforce Commerce Cloud, or a similar platform, not for someone starting a store from scratch.
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