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MagicLight vs Vidu

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
MagicLight — $7.50/mo vs $10/mo for Vidu
Free plan
Both have one
Public API
Vidu has one; not confirmed by us for MagicLight
Best fit
MagicLight: Illustrated stories and narrated explainers · Vidu: Creators making multi-shot clips with a consistent character
Platforms
MagicLight: Web, iOS, Android · Vidu: Web

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

MagicLightStory-to-video generator that keeps characters consistent across scenes, with output running to tens of minutes.ViduAI video generator that makes clips from text, images or several reference images while keeping characters consistent.

Side by side

FactMagicLightVidu
CategoryText-to-Video GeneratorsText-to-Video Generators
Pricing modelFreemiumFreemium
Starts at$7.50/mo$10/mo
Public APINot confirmedYes
Trust score83 / 10086 / 100
PlatformsWeb, iOS, AndroidWeb, API
CompanyMAGICLIGHT (HK) LIMITEDShengShu AI HK Limited
Last verifiedOct 15, 2026Oct 29, 2026

What our research says

MagicLight

Character consistency across scenes and long runtimes are the two things most text-to-video tools will not do, which makes this usable for narrative work rather than five-second clips. Credits disappear quickly on regenerations, and the advertised prices lean on a limited-time annual discount.

Pros

  • Characters stay consistent from scene to scene
  • Output lengths far beyond the usual clip ceiling
  • iOS and Android apps as well as web
  • Free tier produces something before you pay

Cons

  • Credits are consumed fast by regenerations
  • Displayed monthly prices are tied to a 50%-off annual promotion
  • No public API found, and the operator is a Hong Kong company known only from the terms

Vidu

Vidu is worth a look for creators and marketers who need the same character or product to stay recognisable across several AI shots. Users who need commercial rights without paying, or who are uncomfortable with uploads being used for model training, should read the terms first.

Pros

  • Reference-to-video keeps subjects consistent across shots
  • Text, image and reference inputs in one tool
  • Published USD plans from $10/month
  • API platform for programmatic use

Cons

  • Commercial use only on paid plans
  • Credit cost varies by model and clip settings
  • Template library leans toward novelty effects

Which one fits

Choose MagicLight if you need

  • Illustrated stories and narrated explainers
  • Creators who need the same character in every scene
  • Long-form animated output rather than short clips

Choose Vidu if you need

  • Creators making multi-shot clips with a consistent character
  • Marketers producing product videos from reference photos
  • Developers who want the same models via API

MagicLight vs Vidu: the questions people ask

Is MagicLight cheaper than Vidu?

On published entry prices, MagicLight starts lower — $7.50/mo against $10/mo for Vidu. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does MagicLight or Vidu have a free tier?

Both: MagicLight has a free tier, and Vidu has a free tier.

Which has a public API, MagicLight or Vidu?

Vidu ships a public API, as of our last verification. A public API for MagicLight is not confirmed by us — check its developer docs before you plan an integration.

More comparisons

All MagicLight alternatives →All Vidu alternatives →Browse all Text-to-Video Generators →