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Connects a mobile app's social, ad, and analytics accounts to trace which content and ads actually drive installs.
Layers is a marketing platform for mobile app companies that connects to existing social media, ad accounts, and app analytics to close the loop between content, ad spend, and results. It identifies which content hooks are working, generates new content based on that pattern, adjusts ad spending, and traces individual app installs back to the specific post or ad that drove them. The workflow is built around a repeating cycle of reading results, deciding what to do, dispatching the work, and measuring the outcome. It targets app developers and growth teams who currently juggle separate tools for organic social, paid ads, and attribution.
Pro is $39/month (or $468/year) with 5,000 credits, API access, and 3 brand projects; Ultra is $159/month (or $1,908/year) with 25,000 credits and unlimited projects. A 3-day trial with 100 credits requires a card and auto-converts to Pro.
Use tool ↗Layers' pitch is closing the loop that's usually split across three separate tools, content, paid ads, and attribution, into one system built for app growth teams specifically. Whether the attribution is trustworthy depends entirely on how well it integrates with a given app's existing analytics stack, which is hard to judge without trying it directly.
Watch out: The 3-day trial needs a card up front and converts automatically to the paid Pro plan, so set a reminder if only testing it.
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