Breadcrumb
Verified Oct 16, 2026 ActiveValues sponsorship and campaign activity, then turns it into a report the sponsor can question directly
Listed on EffectHub ·
Pricing
- Pricing model
- Contact sales
No pricing page: the /pricing route redirects to a demo request form and the nav offers only 'Book a demo' and 'Contact Sales', so deals are quoted individually.
Use tool ↗About Breadcrumb
Breadcrumb answers the question a sponsor asks after the campaign: what did we actually get. It pulls owned-channel posts, earned coverage and affiliate or talent activity through direct platform APIs, estimates the media value delivered against what was paid, and publishes a live report with a natural-language query box so the sponsor can interrogate the numbers themselves rather than reading a deck. It is sold by vertical — sports teams and leagues, travel and hospitality, music labels, media networks — and its case studies describe a rights holder running weekly reporting without a data team. Technical docs and an API reference are published. Breadcrumb Technologies Inc. gives no price: every pricing route lands on a demo request form.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 16, 2026
Verified sources
- The /pricing route redirects to /request-demo; home page offers only 'Book a demo' and 'Contact Sales' (15 October 2026)breadcrumb.ai ↗
- Cloud Services Agreement (last modified March 2025) is with Breadcrumb Technologies Inc. and governed by the laws of the State of California (15 October 2026)breadcrumb.ai ↗
- Home page sells partnership-revenue reporting to sports teams, brands and events, hospitality, music labels, media networks and fan commerce, with docs and an API reference (15 October 2026)breadcrumb.ai ↗
Is Breadcrumb legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Oct 19, 2022 (4 years ago)Registry record (RDAP), registrar NameCheap, Inc., looked up Sep 16, 2026
- TLS certificate
- Issued by Let's Encrypt, valid until Dec 21, 2026Seen in our own connection to the site on Oct 16, 2026
- Last checked
- Oct 16, 2026The site answered
- Operated by
- Breadcrumb Technologies Inc., United StatesOur research, card verified Oct 15, 2026
Pros & cons of Breadcrumb
A narrow, well-aimed product: proving sponsorship value to the sponsor, with a live report they can query instead of a PDF they have to trust. The case studies are specific enough to be credible, but the entire commercial side is opaque — there is no price, no self-serve entry, and the demo form is the only door.
Pros
- Pulls owned, earned and affiliate activity through direct platform APIs rather than uploads
- Reports are live and queryable in plain language by the sponsor
- Published technical docs and API reference for integration
- Named customer case studies with concrete figures, not anonymous logos
Cons
- No published pricing at all — every pricing link becomes a demo form
- No free tier, trial or self-serve signup
- Contract terms are a full cloud services agreement under California law, written for negotiated enterprise deals
Best for
- Rights holders who need to renew sponsorships with evidence of delivery
- Teams and leagues without an in-house data function
- Agencies reporting earned media value across many platforms at once
Not for
- Anyone wanting to try before talking to sales — there is no self-serve tier
- General marketing attribution outside sponsorship and campaign valuation
Watch out: Estimated media value is a modelled figure — worth asking how theirs is calculated before it goes in front of a sponsor.
Alternatives to Breadcrumb
AI tools by profession
Marketing Analytics & Attribution is one of the jobs on this page: