Skip to content
effecthub

Instanews vs Simplified

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Instanews starts at $14.80, Simplified at $79. Only Instanews has a free tier. Only Simplified ships a public API.

InstanewsTurns a business's Instagram posts into blog articles automatically, with manual approval before publishing.SimplifiedCampaign-oriented marketing suite driven by briefable AI agents

Side by side

FactInstanewsSimplified
CategoryContent Marketing AutomationContent Marketing Automation
Pricing modelFreemiumPaid
Starts at$14.80 month$79 month
Public APINoYes
PlatformsWebWeb, API
CompanyAI Powerhouse Swiss AGSimplified
Launched—2020
Last verifiedSep 1, 2026Sep 6, 2026

What our research says

Instanews

Instanews solves a narrow, real problem - turning Instagram captions into blog posts without manual rewriting - and the manual-approval step on the free plan is a sensible guardrail before trusting it with automated publishing. Its usefulness is capped by how much of your existing content strategy already lives on Instagram, since that's its only input source.

Pros

  • clear, verifiable company: AI Powerhouse Swiss AG, Zug, Switzerland
  • free plan allows testing with 10 articles/month before paying
  • manual approval option avoids fully unsupervised publishing
  • Premium adds automated publishing for hands-off operation

Cons

  • priced in Swiss francs, so USD cost shifts with exchange rates
  • only Instagram is supported as a source, per the site's own framing
  • quality depends entirely on how much useful text is in the original Instagram captions

Simplified

Worth it only if you genuinely retire three or four other subscriptions when you sign up; as a standalone writer or standalone design tool it is expensive and outclassed by specialists. Model your monthly campaign count before you buy, because that is the meter.

Pros

  • One brand kit carries across copy, design and scheduling, which removes most asset hand-offs
  • Twelve-plus native publishing integrations, so scheduling does not need a second product
  • Documented API, CLI and MCP server, unusual for a marketing suite in this price band
  • Approval step before publishing fits agency-client workflows

Cons

  • No free plan any more; the free option is a Starter trial
  • Campaign metering (5 on Starter) is easy to exhaust and overages cost $10 each
  • Each individual module is weaker than the category leader it is meant to replace
  • Starter caps you at one seat, seven social accounts and one brand kit

Which one fits

Choose Instanews if you need

  • influencers and small businesses already active on Instagram wanting blog SEO value from existing posts
  • bloggers wanting a cheap way to keep a blog updated without separate writing
  • teams wanting a manual review step before automated content is published

Choose Simplified if you need

  • Small marketing teams replacing a writer plus a design tool plus a scheduler
  • Agencies running repeatable social calendars across several brands
  • Solo founders who need copy, graphics and publishing behind one login
  • Teams that want a human approval gate before posts go live

More comparisons

Browse all Content Marketing Automation →