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Launched 2017 · Verified Oct 15, 2026

D-ID

Verified Oct 15, 2026 Active
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Talking-head videos, real-time conversational avatars and an API, generated from a single photo

talking avatarphoto animationvideo apiinteractive agentFreemium · from $5.9/mo

Listed on EffectHub ·

Web · API
Screenshot of the D-ID website
#1987
d-id.com as we captured it — our own screenshot, not the vendor’s press image.

Pricing

Pricing model
Freemium
Paid options from
$5.90/mo
Billing
Monthly

Studio: Lite $5.90 a month or $4.70 a month billed yearly for 40 credits, Pro $29 ($15.95 yearly) for 60, Advanced $196 ($108 yearly) for 400, Enterprise quoted; API: Build $18 ($14.40 yearly), Launch $50 ($35 yearly) for up to 45 minutes of video, Scale $198 ($138.60 yearly) for up to 200 minutes, Enterprise custom. Trial is free with a full-screen watermark, Lite keeps a watermark, minutes renew monthly and unused ones are void, API usage draws from the same balance as the web app, and the page's script contains a test variant that prices Lite at $10.

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Overview

About D-ID

D-ID animates a still portrait, a stock presenter or a personal avatar cloned from your own footage so that it speaks a typed script or an uploaded audio track, and sells the same engine three ways: the self-serve Creative Reality Studio for marketing, training and localisation videos, Agents for real-time conversational avatars that sit on a website or in a support flow, and a developer API that draws on the same monthly minute balance. Video Translate re-voices an existing clip into more than 30 languages. Minutes renew monthly and do not roll over, Trial and Lite videos carry a D-ID watermark, and the whole plan grid is rendered client-side from a script that also carries an A/B variant of the entry price. The company, De-Identification Ltd., was established in Tel Aviv in 2017 by Gil Perry, Sella Blondheim and Eliran Kuta.

Platforms
Web · API
API
Yes
Last verified
Oct 15, 2026

Verified sources

  • Studio plans Trial / Lite / Pro / Advanced / Enterprise with Lite at $5.90 monthly or $4.70 billed yearly (40 credits), Pro $29 / $15.95 (60), Advanced $196 / $108 (400), read from the pricing page's script that renders the grid client-side; the script also holds a Lite test variant at $10 (15 October 2026)d-id.com ↗
  • API plans Trial / Build / Launch / Scale / Enterprise with Build $18 monthly or $14.40 yearly, Launch $50 / $35 for up to 45 min of video, Scale $198 / $138.60 for up to 200 min, read from the same pricing script (15 October 2026)d-id.com ↗
  • FAQ: 'Minutes do not accumulate, they are renewed every month and unused minutes become void'; API minutes come from the same balance as the web version; Trial and Lite videos are watermarked with a full-screen watermark for trial users; inactive free accounts deleted after six months (15 October 2026)d-id.com ↗
  • 'Established in 2017'; co-founders Gil Perry (CEO), Sella Blondheim (CSO) and Eliran Kuta (CTO) (15 October 2026)d-id.com ↗
  • Privacy policy names De-Identification Ltd. and De-Identification Inc. as D-ID, contact at 84 Hahashmonaim St., Tel Aviv, Israel (15 October 2026)d-id.com ↗
  • Product line: Creative Reality Studio, real-time Agents, API, Video Translate, Standard and Premium AI Presenters; footer lists a Delaware registered-agent address (15 October 2026)d-id.com ↗
Fact check

Is D-ID legit?

We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.

Domain registered
Jul 24, 2014 (12 years ago)Registry record (RDAP), registrar TurnCommerce, Inc. DBA NameBright.com, looked up Sep 6, 2026
TLS certificate
Issued by Amazon, valid until Jan 12, 2027Seen in our own connection to the site on Oct 15, 2026
Last checked
Oct 15, 2026The site answered
On the market since
2017The vendor's own material, read by us
Operated by
De-Identification Ltd., IsraelOur research, card verified Oct 15, 2026

How we collect these records

Editorial verdict

Pros & cons of D-ID

medium confidence

D-ID is the cheapest serious way to get a photo talking, and its real-time Agents and API are what keep it relevant against HeyGen and Synthesia, which make more polished presenter videos but are built around studio avatars rather than a face you supply. Pick it for interactive avatars, API work or budget talking-head clips; pick a rival if you want a lifelike full-body presenter and are willing to pay for one.

Pros

  • Entry price of $5.90 a month, with API and Agents reachable from the same account and balance
  • Real-time conversational Agents and streaming video, not only offline rendering
  • Video Translate into 30-plus languages and personal avatars from uploaded footage on higher tiers
  • Eight-year-old vendor with named founders and a disclosed legal entity, unusual in this category

Cons

  • Trial and Lite output is watermarked, and the Trial watermark covers the full screen
  • Minutes renew monthly, do not accumulate, and video length is rounded up to 15-second blocks
  • Prices are injected by a script with A/B variants, so two visitors can see different Lite prices
  • Free accounts inactive for six months have their data deleted

Best for

  • Developers adding a speaking avatar to an app or kiosk through the API or streaming Agents
  • Marketing and L&D teams producing short presenter clips from a photo at a few dollars a month
  • Localising an existing talking-head video into 30-plus languages with lip-synced voice

Not for

  • Brand-critical video where single-photo animation still reads as uncanny — a filmed presenter or a HeyGen-class avatar fares better
  • Anyone who needs predictable spend without a minute meter: unused minutes die at month end

Watch out: The headline Lite price is a floor that buys 40 credits and a watermark; useful commercial output starts at Pro ($29 monthly, $15.95 billed yearly), and the API draws from the same minute balance, so a chatbot pilot can empty the allowance your video team expected.

D-ID head-to-head

Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.

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