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Reads millions of TikTok, Reddit and X posts for marketing hooks, pain points and narratives.
Buzzabout is a social listening platform that scans posts across TikTok, Instagram, YouTube, Reddit, X and LinkedIn to surface recurring pain points, emotional hooks and narratives around a brand or topic, rather than just counting mentions. It is aimed at marketers and agencies who need a qualitative read on audience conversation, and it includes always-on listening agents that keep tracking a topic after the first report. Customers named on the site include large agencies and enterprise brands. Pricing is metered: each plan includes a monthly balance, a per-mention cost that drops at higher tiers, and API and webhook access even on the entry plan.
Starter is $50/month billed monthly or $40/month billed yearly, with a $50 usage balance and $0.02/mention; Pro is $150/mo ($100/mo yearly); Business is $350/mo ($250/mo yearly); Enterprise is custom.
Use tool ↗Buzzabout's pitch is qualitative depth on top of large-scale scraping: it reads posts for tone and narrative rather than just tallying keyword hits, and API access is included from the cheapest plan up. The trade-off is that its accuracy claims aren't independently checkable, and the metered per-mention pricing means real monthly cost depends on how much you search, not just the plan you pick.
Watch out: Each plan's monthly balance is consumed per mention, so a heavy research month can burn through the balance faster than the sticker price suggests.
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