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Affinity vs Lighthouse

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Affinity publishes a starting price ($2000); Lighthouse does not. Both ship a public API.

AffinityRelationship CRM for venture and private equity teams, built from email and calendar trafficLighthouseAI-native CRM for venture capital firms that sources deals, enriches company data, and maps warm-intro paths.

Side by side

FactAffinityLighthouse
CategoryCRM PlatformsCRM Platforms
Pricing modelPaidContact
Starts at$2000 year—
Public APIYesYes
PlatformsWeb, APIWeb, iOS, Android, Chrome Ext, API
CompanyAffinityBCUBE TECHNOLOGY Sagl
Launched—2024
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Affinity

The strongest argument for Affinity is that dealmakers do not update CRMs, and this one does not ask them to — the pipeline is assembled from mail and calendar activity that already exists. Add the private-capital data sources and the MCP endpoint and it is a defensible category leader for firms whose asset is their network. The price is the whole objection: 2,000 dollars per seat per year before anything is customised, with annual commitment and no trial figure in sight.

Pros

  • Contacts, activity and relationship scores captured automatically from email and calendar
  • Warm-path surfacing across the whole firm's network, not just one user's contacts
  • Integrations with 40-plus data sources including Pitchbook and Preqin
  • Open API and an MCP endpoint that exposes the CRM to Claude, ChatGPT and Snowflake
  • Pricing is published rather than hidden behind a demo

Cons

  • Entry tier costs 2,000 dollars per user per year, billed annually
  • No free tier and no monthly billing option
  • Automatic capture means the firm's mailboxes and calendars are ingested, which is a governance conversation
  • Enrichment and the deeper integrations sit on the Advanced tier, not the entry one

Lighthouse

Lighthouse is a purpose-built CRM for venture investors rather than a generic sales CRM adapted for VC use, with dealflow sourcing and warm-introduction mapping as its clearest differentiators. Pricing is entirely custom and not published, so evaluating cost requires going through a trial or a sales conversation rather than comparing a plan sheet upfront.

Pros

  • Automatically sources and enriches companies against a stated investment thesis
  • Maps warm introduction paths across a firm's existing network and contacts
  • Registered Swiss legal entity with a confirmed founding year, not an anonymous project

Cons

  • No public pricing; every quote requires a sales conversation or demo
  • Purpose-built for VC workflows, so it has no general-purpose sales CRM use case

Which one fits

Choose Affinity if you need

  • Venture and private equity firms tracking relationships across a partnership
  • Deal teams that need warm-intro paths rather than lead lists
  • Firms that want CRM data queryable from Snowflake or an AI assistant

Choose Lighthouse if you need

  • VC firms wanting dealflow sourcing and relationship mapping built into their CRM rather than bolted on
  • Firms that want AI-handled inbound triage and meeting summaries as part of the workflow

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