Tavus
Verified Oct 15, 2026 ActiveAPI and no-code platform for real-time video AI agents that see, hear and talk with a human face
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $20/mo
- Billing
- Monthly
Two ladders, both monthly billing only. Developer API: free tier with 25 conversational minutes and 25 stock replicas, Starter $59/month (100 minutes, $0.37/min overage, 3 custom replica trainings, $65 per extra replica), Growth $397/month (1,250 minutes, $0.32/min, $40 per extra replica), Enterprise by quote; the same page also carries a second developer table with a $22 Starter (60 minutes, no overage) and a $975 Business tier, so the developer ladder is in flux. Consumer PALs: free 15 call minutes, Plus $20/month (150 minutes), Max $50/month (500 minutes). Minutes are rounded to 6 seconds with a 30-second minimum per conversation.
Use tool ↗About Tavus
Tavus builds conversational video agents it calls PALs: AI personas with a realistic face and voice that hold live video calls for sales greeting, support, training roleplay, patient intake and onboarding. Developers integrate the Conversational Video Interface API and replica models, while non-technical teams assemble agents in the PAL Maker web app; custom replicas clone a specific person from footage. Free tiers exist on both sides, then developer plans start at $59/month plus per-minute usage and consumer PAL plans run $20-50/month.
- Platforms
- Web · API
- API
- Yes
- Last verified
- Oct 15, 2026
Verified sources
- PAL consumer plans Free (15 call minutes), Plus $20/month (150 minutes) and Max $50/month (500 minutes) on the pricing page (15 October 2026)tavus.io ↗
- Developer plans Basic free (25 CVI minutes), Starter $59/month with $0.37/min overage and $65 per extra replica, Growth $397/month with $0.32/min and $40 per replica, Enterprise custom; a second table on the same page shows a $22 Starter and a $975 Business tier (15 October 2026)tavus.io ↗
- Homepage sells PALs: real-time AI agents with a face and voice that join Zoom, Meet and Teams calls, present slides and browse the web; built with a no-code PAL Maker or the developer API; models Sparrow-2, Phoenix-4.5, Raven-1 and Griffin preview (15 October 2026)tavus.io ↗
- Terms of service name Tavus Inc., 2261 Market Street, San Francisco, California, governed by California law (15 October 2026)tavus.io ↗
Is Tavus legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- TLS certificate
- Issued by Google Trust Services, valid until Dec 14, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- On the market since
- 2021The vendor's own material, read by us
- Operated by
- Tavus Inc., United StatesOur research, card verified Oct 15, 2026
Pros & cons of Tavus
One of the few vendors selling real-time face-to-face AI conversation as an API rather than prerecorded avatar clips, and the free tier lets you test the latency yourself. Budget carefully: per-minute conversation pricing plus per-replica fees add up quickly, and humanlike agents raise consent and disclosure questions your legal team should own.
Pros
- Real-time conversational video via a documented API, not just batch rendering
- No-code PAL Maker covers non-developer teams
- Free tiers on both the developer API and the consumer product
- White-label options and an enterprise compliance path
Cons
- Per-minute and per-replica costs escalate with usage
- Consumer PAL plans cap call minutes fairly low
- Realistic cloned humans require explicit consent management
Best for
- Product teams embedding live video agents into onboarding or support flows
- Sales sites greeting visitors with an interactive persona
- Learning-and-development roleplay and interview practice at scale
Not for
- One-off marketing videos where a rendered clip is enough
- Tight budgets that cannot absorb per-minute conversational pricing
Watch out: Custom replicas beyond plan quotas bill roughly $40-65 each and conversation overage runs $0.32-0.37/min - pilot with stock replicas to validate the economics first.
Alternatives to Tavus
Tavus head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.