SerpStep
Verified Oct 15, 2026 ActiveFour-step keyword research and content-brief workflow built for solo founders, not agency teams.
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $12/mo
- Billing
- Monthly
Free tier needs no account: 1 keyword analysis per UTC day and 1 content brief a month, US market only. Starter is $12 a month (30 analyses, 10 briefs), labelled a founding offer locked for the life of an uninterrupted subscription; Pro is $29 a month with fair-use unlimited analyses and briefs. Paid plans carry a 7-day trial and a 7-day refund.
Use tool ↗About SerpStep
SerpStep is a keyword research tool aimed at indie hackers and solo founders rather than agencies. It walks through four steps: turning a rough idea into candidate keywords, scoring how winnable each one is, explaining the pattern behind the current search results, and drafting a content brief from that evidence. The free tier needs no account and allows one keyword analysis a day and one brief a month for the US market; Starter is a founder-rate $12 a month for 30 analyses and 10 briefs, with a fair-use unlimited Pro at $29. No company or country is named on the site, and checkout runs through a third-party payment provider.
- Platforms
- Web
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- Home page: Discover, Assess, Explain and Plan steps from idea to content brief, aimed at indie hackers and solo founders; free tools need no account; footer names only SerpStep with Privacy, Terms and Refund links and a Product Hunt badge (15 October 2026)serpstep.com ↗
- Pricing page: Free $0 with 1 analysis per day and 1 brief per month, Starter $12/month 'Founding offer' with 30 analyses and 10 briefs locked 'for the life of your uninterrupted subscription', Pro $29/month unlimited fair use; 7-day trial and 7-day refund on paid plans (15 October 2026)serpstep.com ↗
Is SerpStep legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Jul 14, 2026Registry record (RDAP), registrar Name.com, Inc., looked up Sep 6, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Dec 29, 2026Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
Pros & cons of SerpStep
SerpStep strips SEO keyword research down to a four-step workflow aimed at solo founders rather than agency teams, ending in a content brief you can hand to a writer. The free tier's one brief a month is enough only to try it, and the founder-rate $12 plan is explicitly a limited-time offer rather than a stable price.
Pros
- Four-step workflow goes from raw idea to content brief, not just a keyword list
- Free tier requires no account to try
- Founder-rate $12/month plan is locked for life for early subscribers
- 7-day trial on paid plans with no card required for the free tools
Cons
- Free tier's one brief a month is only enough for occasional use
- No company name disclosed — appears to be a solo or very small operation, which matters for long-term support
Best for
- Solo founders or indie hackers doing their own SEO without an agency
- Anyone who wants a content brief with reasoning attached, not just a keyword list
Not for
- Agencies managing SEO for multiple clients who need seats or white-labeling
- Teams needing rank tracking or backlink analysis alongside keyword research
Watch out: The $12 'founding offer' rate is described as locked for life for those who sign up now, implying the regular price will be higher later.
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