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Four-step keyword research and content-brief workflow built for solo founders, not agency teams.
SerpStep is a keyword research tool aimed at indie hackers and solo founders rather than agencies. It walks through four steps: turning a rough idea into candidate keywords, scoring how winnable each one is, explaining the pattern behind the current search results for it, and drafting a content brief from that evidence. The free tier needs no account and covers one keyword analysis and one content brief a month; the cheapest paid plan is a founder-rate $12 a month for 30 analyses and 10 briefs, with an uncapped $29-a-month tier above it. No parent company is named on the site — it reads as a one-person or small-team product.
Free tier needs no account and covers 1 keyword analysis and 1 content brief a month; Starter is a founder-locked $12/month for 30 analyses and 10 briefs; Pro is $29/month uncapped.
Use tool ↗SerpStep strips SEO keyword research down to a four-step workflow aimed at solo founders rather than agency teams, ending in a content brief you can hand to a writer. The free tier's one brief a month is enough only to try it, and the founder-rate $12 plan is explicitly a limited-time offer rather than a stable price.
Watch out: The $12 'founding offer' rate is described as locked for life for those who sign up now, implying the regular price will be higher later.
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