Semrush
Semrush is still the broadest single subscription for anyone who needs competitor traffic estimates, keyword gaps, rank tracking and a site crawler in one login, and its 2026 plans fold AI-answer tracking into the same projects. It is priced for marketing teams and agencies: at $139 a month before extra users and add-ons, a solo site owner pays for a great deal they will never open, and the Adobe acquisition makes the roadmap and pricing a question for a much larger company.
Pros
- Keyword, traffic-estimate and backlink databases are Semrush's own, with historical data back to 2012 on higher tiers
- AI-visibility tracking (ChatGPT, AI Overviews, AI Mode) is in the same project as keyword rankings from the $199 Starter plan
- An API, a Chrome extension and an official Claude connector let the data leave the dashboard
- A $0 plan and a seven-day trial on paid tiers mean the interface can be judged before paying
- Terms name a single Delaware entity at a Boston address and were updated in August 2026 after the Adobe deal
Cons
- Every plan is single-user; each extra seat starts at $45 per month on top
- Keyword and prompt caps (500 keywords on the $139 and $199 plans) run out quickly across several sites
- Traffic figures are estimates from clickstream models, and the gap from real analytics can be wide on small sites
- Now part of Adobe, so pricing, packaging and data-sharing terms may change with the parent's enterprise strategy