Rocky.ai
Verified Oct 15, 2026 ActiveLets organizations and coaches build a branded AI coaching app on their own methodology, with roleplay, assessments, and analytics.
Listed on EffectHub ·
Pricing
- Pricing model
- Freemium
- Paid options from
- $29/mo
- Billing
- Monthly
Builder plan is $29/month with no included seats; Small Teams is $99/month for 5 users; Medium Teams is $199/month for 20 users. A separate consumer app is free.
Use tool ↗About Rocky.ai
Rocky.ai is a no-code platform for building branded AI coaching applications. Organizations, HR teams, and professional coaches load their own coaching methodology and get a white-label app with conversational coaching, roleplay simulations, self-assessments, and goal-tracking analytics for their people or clients. A separate free consumer app offers the same coaching engine directly to individuals on iOS, Android, and web. The company, Rocky Robots Ltd, is headquartered in Preston, UK, with an office in Rome, Italy, and has backing from Techstars. Paid plans start at $29 a month for a single builder seat, rising to $199 a month for larger teams, with custom enterprise pricing above that.
- API
- Not confirmed
- Last verified
- Oct 15, 2026
Verified sources
- Product features, target users, and full pricing tablerocky.ai ↗
- Corroborates Preston, UK headquarters and pricingrocky.ai ↗
Is Rocky.ai legit?
We don’t label tools safe or unsafe. Below are the records we checked ourselves, each with the date we read it.
- Domain registered
- Dec 16, 2017 (8 years ago)Registry record (RDAP), registrar Marcaria International LLC, looked up Sep 15, 2026
- TLS certificate
- Issued by Google Trust Services, valid until Jan 5, 2027Seen in our own connection to the site on Oct 15, 2026
- Last checked
- Oct 15, 2026The site answered
- Operated by
- Rocky Robots Ltd, United KingdomOur research, card verified Sep 1, 2026
Pros & cons of Rocky.ai
Rocky lets an organization or coach turn their own methodology into a branded coaching app instead of sending people to a generic wellness app. It's a real, funded company with a UK base, but the value depends entirely on how good the methodology you feed it is — Rocky supplies the delivery mechanism, not the coaching content itself.
Pros
- No-code builder for a fully white-label coaching app
- Roleplay simulations and self-assessments go beyond a plain chatbot
- Backed by Techstars and has a multi-year track record
- Free consumer app exists for individuals who don't need the builder
Cons
- Builder plan has no included seats at $29/month — team pricing adds up quickly
- Output quality depends on the methodology you provide, not just the platform
- Enterprise pricing is hidden behind a custom quote
Best for
- HR teams wanting to deploy coaching across a workforce under their own brand
- Professional coaches scaling a proprietary methodology into a white-label app
Not for
- Individuals who just want a ready-made coach without building anything, beyond the separate consumer app
- Organizations without an existing coaching methodology to load into the platform
Alternatives to Rocky.ai
Rocky.ai head-to-head
Side-by-side fact sheets against the competitors our research or their makers name — pricing, platforms, API and both verdicts on one page.