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Release planner for musicians: one rollout timeline, content ideas and an assistant that knows the artist
Orphiq is artist-management software built around a single release timeline — rollout dates, tasks, collaborators and promo content in one workspace instead of scattered group chats and note apps. Its assistant, Apollo, is briefed on a specific artist's profile, so it suggests content, drafts release strategy and answers analytics questions in plain language rather than giving generic advice. There are two plan ladders: one for artists, one for industry professionals such as managers and labels who need edit access across several artist workspaces. Orphiq, Inc. was founded by JC Sanchez, previously a marketing manager at Sony Music and a partner manager at Meta and Spotify.
Free tier organises releases and invites view-only collaborators with a capped number of Apollo conversations. Artist plans: DIY $37/month (unlimited Apollo, full release planning), Pro $97/month (3 users), Star $397/month (13 users). Industry professionals have a parallel ladder — Industry Pass $37, Specialist $157 (5 workspaces), Executive $397 (unlimited). All figures are billed monthly.
Use tool ↗Most music-marketing tools sell you distribution or playlist pitching; Orphiq sells the coordination layer around a release — the timeline, the tasks, the content calendar — with an assistant that has been given the artist's context. The founder's label and streaming background shows in how the workspaces are split between artists and the managers who work across several of them. The catch is that $37/month buys planning and advice, not reach.
Watch out: The Star and Executive tiers are $397/month — cheap for a label, a lot for the independent artists the marketing targets.
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