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Three AI agents take a fashion product from text description to sketches, tech packs, and marketing photos in one session.
IMAI Studio is a San Francisco-based platform for fashion, footwear, and accessory brands that compresses product development into a single AI-assisted workflow. A design agent turns written descriptions into sketches and color variants, a manufacturing agent produces tech-pack specifications and costing breakdowns, and a marketing agent generates on-model photography and branded video content. The company says the workflow can replace a process that normally takes about fourteen weeks, and reports over 750 creators have used it to generate more than 147,000 assets. Plans start at 60 dollars a month for 60 credits, with higher tiers adding credits and storage, and enterprise pricing available separately.
Starter is 60 credits and 100GB of storage a month; Pro and Ultra scale credits and storage up to 625 credits and 1TB; Enterprise starts near 12,000 dollars a year.
Use tool ↗IMAI Studio is useful for brands that need design, spec sheets, and marketing assets fast and don't have an in-house team for all three. It's narrow by design — built specifically for apparel and footwear, not general product design.
Watch out: Confirm the tech-pack output is accepted by your actual manufacturer before relying on it — AI-generated specs still need a human check for garment construction details.
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