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Creatify vs HeyGen

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Cheaper paid plan
HeyGen — $24/mo vs $39/mo for Creatify
Free plan
Both have one
Public API
Both have one
Best fit
Creatify: E-commerce brands turning product URLs into video ads · HeyGen: Marketing and product teams shipping talking-head video without a studio
Trust score
About even — Creatify 89, HeyGen 89

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

CreatifyAI ad platform that turns a product page into video ads with AI actors, then helps you test and launch variations.HeyGenAvatar videos and translation with lip-sync

Side by side

FactCreatifyHeyGen
CategoryAd Creative GenerationAI Avatars & Talking Heads
Pricing modelFreemiumFreemium
Starts at$39/mo$24/mo
Public APIYesYes
Trust score89 / 10089 / 100
PlatformsWeb, APIWeb, API
CompanyCreatify Lab Inc.HeyGen
Launched20232020
Last verifiedOct 2, 2026Sep 6, 2026

What our research says

Creatify

A strong fit for e-commerce and performance-marketing teams that need a steady stream of short video ad variants from product pages. It is credit-metered, so heavy testing gets pricey, and the best features sit on the Pro tier.

Pros

  • Large AI actor library across 75+ languages
  • Competitor ad tracker and ad clone speed up research
  • Launchers connect to Meta, TikTok and AppLovin
  • Free first ad with no credit card

Cons

  • Credits are consumed at different rates by model and video length
  • Starter tier has only 300 actors and one generation at a time
  • Annual versus monthly pricing is not clearly separated on the page

HeyGen

The strongest avatar fidelity on the market right now, but the credit arithmetic decides whether it is affordable, not the sticker price.

Pros

  • Avatar and lip-sync quality is ahead of most competitors at the price
  • Free plan lets you judge output quality before paying anything
  • Video translation covers a wide language list with synchronised lips
  • Credits roll over for a month rather than expiring at the billing date

Cons

  • Newer avatar models cost roughly seven times the credits of the older ones
  • Free tier is watermarked and capped at three one-minute videos
  • Business tier stacks a $20 per-seat charge on top of a $149 base
  • Custom avatars and the better models are gated behind higher tiers

Which one fits

Choose Creatify if you need

  • E-commerce brands turning product URLs into video ads
  • Performance marketers testing many creatives on Meta and TikTok
  • Agencies running several brands with shared workspaces

Choose HeyGen if you need

  • Marketing and product teams shipping talking-head video without a studio
  • Localising existing footage into other languages with matched lip movement
  • Creators who want a cloned avatar for repeatable short-form output

Creatify vs HeyGen: the questions people ask

Is Creatify cheaper than HeyGen?

On published entry prices, HeyGen starts lower — $24/mo against $39/mo for Creatify. Entry price is the lowest paid plan as we last verified it; what each plan includes differs.

Does Creatify or HeyGen have a free tier?

Both: Creatify has a free tier, and HeyGen has a free tier.

Which has a public API, Creatify or HeyGen?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

More comparisons

All Creatify alternatives →All HeyGen alternatives →Browse all Ad Creative Generation →