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Arcads vs Waymark

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. Waymark publishes a starting price ($399); Arcads does not. Only Arcads ships a public API.

ArcadsGenerates UGC-style video ads from a script using a library of 1,000+ licensed AI actorsWaymarkGenerates broadcast-ready video ads from a business website URL

Side by side

FactArcadsWaymark
CategoryAd Creative GenerationAd Creative Generation
Pricing modelPaidPaid
Starts at—$399 month
Public APIYesNo
PlatformsWeb, APIWeb
CompanyFRESHR SASWaymark
Launched—2017
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

Arcads

For paid-social teams that need forty variants of the same hook, Arcads is built for exactly that: a large licensed actor roster, script-to-video in one pass and localisation baked in. The catch is total pricing opacity — nothing on the public site tells you what a video costs until you have an account, and the API needs a sales call.

Pros

  • Over a thousand AI actors plus custom avatar creation
  • Captions, translation and background handling included in the render
  • Workflow canvas designed around team-based variant testing
  • Vendor identity is disclosed plainly: FRESHR SAS, registered in Rouen, France

Cons

  • No published pricing anywhere on the public site
  • API is locked to a customised plan arranged by phone
  • Terms restrict service to professional clients, so consumers are excluded

Waymark

Built for the people who sell local TV and CTV airtime — broadcasters, agencies and media sales teams who need a spec ad in front of a prospect the same day. For anyone else the entry price is indefensible: $399/month buys two finished downloads.

Pros

  • Website-to-ad branding pull removes most per-advertiser setup
  • Unlimited draft generations, so you can pitch variations before spending a download
  • Output meets TV and digital ad delivery specs, which generic AI video tools do not handle
  • 7-day trial on the self-serve Starter tier

Cons

  • $399/month monthly (or $350 annually) for two finished downloads is a very high effective cost per video
  • Team tier jumps to $1,125/month and is quote-based on volume
  • Translations, variations and the template library are gated behind Team
  • No public API, so it cannot be embedded in your own workflow without an enterprise deal

Which one fits

Choose Arcads if you need

  • Performance marketers testing many creative variants of one script
  • Brands localising the same ad into several languages
  • Agencies that need actor likenesses cleared for commercial ad use

Choose Waymark if you need

  • Broadcast and cable sales reps producing spec ads to win local advertisers
  • Agencies producing high volumes of small-business video creative
  • Media companies offering self-serve ad creation to their own advertisers
  • Work that must land on TV specs rather than 9:16 social cuts

More comparisons

All Arcads alternatives →All Waymark alternatives →Browse all Ad Creative Generation →