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Arcads vs Synthesia

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Only Synthesia (Arcads has paid plans only)
Public API
Both have one
Higher Trust score
Synthesia — 90 vs 81 for Arcads
Best fit
Arcads: Performance marketers testing many creative variants of one script · Synthesia: Learning and development teams producing course video in many languages
Status
Both up at our last check — Arcads Oct 16, 2026, Synthesia Oct 15, 2026

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactArcadsSynthesia
CategoryAd Creative GenerationAI Avatars & Talking Heads
Pricing modelPaidFreemium
Starts at—$18/mo
Public APIYesYes
Trust score81 / 10090 / 100
PlatformsWeb, APIWeb, API
CompanyFRESHR SASSynthesia Ltd
Launched—2017
Last verifiedOct 16, 2026Oct 15, 2026

What our research says

Arcads

For paid-social teams that need forty variants of the same hook, Arcads is built for exactly that: a large licensed actor roster, script-to-video in one pass and localisation baked in. The catch is total pricing opacity — nothing on the public site tells you what a video costs until you have an account, and the API needs a sales call.

Pros

  • Over a thousand AI actors plus custom avatar creation
  • Captions, translation and background handling included in the render
  • Workflow canvas designed around team-based variant testing
  • Vendor identity is disclosed plainly: FRESHR SAS, registered in Rouen, France

Cons

  • No published pricing anywhere on the public site
  • API is locked to a customised plan arranged by phone
  • Terms restrict service to professional clients, so consumers are excluded

Synthesia

The safe institutional choice for training video at scale — SCORM export and review workflows are what you are paying for, not the avatars themselves.

Pros

  • Review workflows and SCORM export fit corporate training pipelines properly
  • A free Basic tier with 10 minutes a month lets you test the output before committing
  • Annual billing cuts the Starter seat from $29 to $18
  • Multi-language voiceover and dubbing are built in rather than bolted on

Cons

  • Starter's credits add only about 12 minutes of video a month on top of the free 10
  • Avatar expressiveness trails HeyGen at comparable prices
  • Paying yearly fixes the credit budget for 12 months, so a busy month can drain it
  • SCORM export, brand kits and unlimited minutes sit behind quote-only Enterprise

Which one fits

Choose Arcads if you need

  • Performance marketers testing many creative variants of one script
  • Brands localising the same ad into several languages
  • Agencies that need actor likenesses cleared for commercial ad use

Choose Synthesia if you need

  • Learning and development teams producing course video in many languages
  • Internal communications needing brand kits and an approval step
  • Organisations that have to export finished video into an LMS via SCORM

Arcads vs Synthesia: the questions people ask

Is Arcads cheaper than Synthesia?

Synthesia starts at $18/mo. An entry price for Arcads is not confirmed by us yet, so check its pricing page before you compare.

Does Arcads or Synthesia have a free tier?

Synthesia has a free tier; Arcads has paid plans only.

Which has a public API, Arcads or Synthesia?

Both ship a public API, so either can be built on; the fact table above shows the platforms each one runs on.

All Arcads alternatives →All Synthesia alternatives →Browse all Ad Creative Generation →