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Arcads vs LooksCraft

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors. LooksCraft publishes a starting price ($16); Arcads does not. Only Arcads ships a public API.

ArcadsGenerates UGC-style video ads from a script using a library of 1,000+ licensed AI actorsLooksCraftTurns a product photo into a scripted UGC-style ad video with an AI actor and voiceover in minutes.

Side by side

FactArcadsLooksCraft
CategoryAd Creative GenerationAI Avatars & Talking Heads
Pricing modelPaidPaid
Starts at—$16 month
Public APIYesNo
PlatformsWeb, APIWeb
CompanyFRESHR SAS—
Last verifiedSep 6, 2026Sep 1, 2026

What our research says

Arcads

For paid-social teams that need forty variants of the same hook, Arcads is built for exactly that: a large licensed actor roster, script-to-video in one pass and localisation baked in. The catch is total pricing opacity — nothing on the public site tells you what a video costs until you have an account, and the API needs a sales call.

Pros

  • Over a thousand AI actors plus custom avatar creation
  • Captions, translation and background handling included in the render
  • Workflow canvas designed around team-based variant testing
  • Vendor identity is disclosed plainly: FRESHR SAS, registered in Rouen, France

Cons

  • No published pricing anywhere on the public site
  • API is locked to a customised plan arranged by phone
  • Terms restrict service to professional clients, so consumers are excluded

LooksCraft

LooksCraft is built around paying per finished video instead of per credit, which makes cost predictable if you know roughly how many ads you need a month. The AI-actor delivery is convincing enough for short ad formats but will not replace a real customer testimonial when authenticity matters more than speed.

Pros

  • Pay-per-video pricing instead of opaque credits
  • Free retries and edits included on every plan
  • Full script-to-render pipeline in one pass: script, casting, voiceover, lip-sync
  • Roughly two-minute turnaround per video

Cons

  • No free tier — the cheapest option is a paid subscription
  • No disclosed company name, founder, or location
  • AI actors can read as AI-generated on close inspection, which matters for authenticity-sensitive campaigns

Which one fits

Choose Arcads if you need

  • Performance marketers testing many creative variants of one script
  • Brands localising the same ad into several languages
  • Agencies that need actor likenesses cleared for commercial ad use

Choose LooksCraft if you need

  • Small e-commerce sellers who need short-form ad videos fast
  • Agencies producing many short product videos on a predictable budget
  • Testing ad-creative variations without booking real actors

More comparisons

All Arcads alternatives →Browse all Ad Creative Generation →