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MarketMuse vs Yahini

Two fact sheets from our own research, side by side — pricing, platforms, API access and status re-checked by us rather than quoted from the vendors.

The short answer

Free plan
Only MarketMuse (Yahini has paid plans only)
Public API
Yahini has one; not confirmed by us for MarketMuse
Higher Trust score
MarketMuse — 90 vs 78 for Yahini
Best fit
MarketMuse: Content teams and agencies planning programmes across hundreds of pages · Yahini: SEO managers who want briefs their writers can work from
Status
Both up at our last check (Sep 6, 2026)

From our own records as of each tool's last check. Anything we have not confirmed is left out rather than guessed. How we verify

Side by side

FactMarketMuseYahini
CategorySEO ToolsSEO Tools
Pricing modelFreemiumPaid
Public APINot confirmedYes
Trust score90 / 10078 / 100
PlatformsWebWeb, API
CompanyMarketMuse, Inc.Chillital Production SRL
Launched20132023
Last verifiedSep 6, 2026Sep 6, 2026

What our research says

MarketMuse

MarketMuse is the strategy end of content SEO: it is less about polishing one article than about deciding which fifty to write, which twenty to refresh and which ten to merge, scored against your own site rather than a generic keyword list. That planning layer is what Clearscope and Surfer do not really offer, and it is why agencies and in-house teams with a real backlog pay for it. The price is the catch - the paid tiers are quote-only and have been positioned well above the per-article optimizers - and the Free plan is a demo, not a working tier.

Pros

  • Inventory and topic model score opportunities against your site, not a generic difficulty number
  • Nine brief types on the Strategy tier, including cluster and link-structure guidance
  • Optimize grades drafts on depth and expertise instead of keyword counts
  • Operating under Siteimprove since 2024, so vendor continuity is less of a worry than with a small SaaS

Cons

  • No prices on the pricing page; every tier goes through a demo call
  • Free plan is ten queries a month with no inventory or briefs, enough to look but not to work
  • No API or integrations listed on the public pages
  • Single site inventory on every listed tier, so multi-site agencies need to ask about scaling

Yahini

The useful idea here is the brief rather than the draft: Yahini spends its effort on the strategy layer most AI writers skip, and sorting keywords by funnel stage turns a list into an actual plan. Profiling brand voice from your own URL saves the usual questionnaire. Against that, the pricing page shows no numbers, the vendor is an SRL with no stated country, and credits are pooled across every project on the account.

Pros

  • Keyword research is bucketed by funnel stage instead of dumped as a flat list
  • Learns brand voice from your existing site rather than a questionnaire
  • Produces strategist-level briefs, not just an outline
  • API in beta for wiring into an existing content pipeline

Cons

  • No prices visible anywhere on the pricing page
  • No free tier: a 15-day limited trial is the only way in
  • Credits are pooled across all projects, so one campaign can starve another
  • The vendor is named only as Chillital Production SRL, with no country or address

Which one fits

Choose MarketMuse if you need

  • Content teams and agencies planning programmes across hundreds of pages
  • Sites with a large back catalogue that need to decide what to refresh or consolidate
  • Strategists who want briefs grounded in a topic model of the site rather than a single keyword

Choose Yahini if you need

  • SEO managers who want briefs their writers can work from
  • Agencies planning content across a funnel rather than a keyword list
  • SaaS teams needing brand-consistent drafts at volume

MarketMuse vs Yahini: the questions people ask

Does MarketMuse or Yahini have a free tier?

MarketMuse has a free tier; Yahini has paid plans only.

Which has a public API, MarketMuse or Yahini?

Yahini ships a public API, as of our last verification. A public API for MarketMuse is not confirmed by us — check its developer docs before you plan an integration.

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